Strategic Growth for Your Brand

Brand Development

With our established industry contacts, we get products onto retailers’ shelves quickly and efficiently. We work closely with our brand partners to create a market launch strategy that aligns with distribution goals and supports both trade and direct-to-consumer marketing. As a leading supplier in the natural products and specialty food industry, we maintain constant communication with key buyers, offering an end-to-end UK and EU market entry experience.

Our services include:

  • Agency Sales & Brand Management

  • Sales, Marketing & PR Support

  • Own Label Identification & Negotiation

  • New Product Development (NPD) & Range Launch

Strategic Sales Planning

We collaborate with our partners to understand business objectives, brand identity, and product range to ensure a successful launch. Our structured approach includes:

  1. Defining key brand and market objectives

  2. Identifying opportunities for growth

  3. Securing new distribution to drive early sales

  4. Providing market updates and insights

  5. Organising structured sales coverage across UK retail and key EU markets

Marketing & PR

Marketing and PR are critical to brand awareness and sales success. Our dedicated team of key account managers works across multiple channels—including specialty food, health food, grocery, and department stores—to position your brand in the right retailers.

Our marketing services include:

  • Category Management

  • Planogram Implementation

  • In-Store Promotional Activity Planning

  • Multi-Channel Marketing (Print, Media & Digital)

  • Trade & Consumer Show Participation

Recipe for Success: Serving up Expansion

Sapphire Brands brought Random Harvest to the UK, growing its presence through key retail partnerships, premium positioning, and strong PR and Marketing. By working with top department stores and gourmet retailers, we boosted brand visibility while highlighting its Australian heritage and artisanal quality, driving strong online engagement and sales.